Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Lesson Summary

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

PESTEL Framework

Competitive Analysis

Case Study

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

Diploma in Marketing Management - First Assessment

You must score 80% or more to pass this assessment.

Introduction to Marketing Information System

Components of a Marketing Information System

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Causal Research

Measurement and Scaling

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Questionnaire and Sampling

Sampling Techniques

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Data Collection, Preparation and Analysis

Multivariate Data Analysis

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Final Assessment

Learn about marketing management and modern market research techniques with this free Marketing Management course.

Diploma in Marketing Management

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Multiple Channels

Retail Marketing

Budgeting and Marketing Benefits

In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly.

Introduction to Brand Management

Dos And Don'ts of Brand Management

Branding Resources

In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps.

Course assessment

Learn how to market your store and manage your brand effectively with this free online course in retail marketing.

Retail Management: Marketing and Brand Management

This free online brand management training course will teach you the importance of brand management and retail marketing effectively. Learn how to create an attractive and cohesive brand while making your store extra visible to your target market using our specific guide. Whether you are just beginning your retail marketing career, or a manager looking to give your brand a boost, learn valuable retail marketing skills to help you in your future.

Introduction to Marketing Management - Course Assessment

Learn about modern marketing concepts and effective marketing processes for building a successful business.

Introduction to Marketing Management

This free online course in marketing management will introduce you to the process of marketing. You will learn the core tenets of marketing and why it is essential to understand these concepts before launching products. You will also look at case studies where different companies have either failed or succeeded in their marketing strategy, discuss the change in marketing theory over the years, and learn today's prevalent marketing theories.

Globalization Part 1

Globalization Part 2

The External Environment

The General Agreement on Tariffs and Trade (GATT)

Regional Trading Arrangements

In this module you will learn about globalization. We will also discuss global economic environment, regional trading arrangements and multinational corporation.

International Monetary System

Financial Environment

Cultural Issues and Buying Behavior

Culture and Marketing Mix

Political Environment

In this module Global Marketing Management. Foreign exchange is the monetary mechanism allowing the transfer of funds from one nation to another. Learn about buyer behavior and consumer needs which are largely driven by cultural norms.

International Laws, Agreements and Local Legal Environment

Global Marketing Research

Market Size Assessment

Reasons for International Marketing Segmentation

Developing a Competitive Strategy

In this module you will learn the political and legal systems are vital parts of a country’s business environment. Learn about the development of competitive strategy, market size assessment and new market information technologies.

Effect of Information Technology on Global Competition

The Interface of R&D Operations and Marketing

Market Selection Entry Modes

Timing of Entry and Exit Strategies

Global Product Strategy

In this module you will learn the effect of information technology on global competition, the regionalization of global marketing strategy and how to go about doing competitive analysis, and the importance of timing of entry in a particular country and the exit strategies.

Global Marketing Management - First Assessment

You must score 80% or more to pass this assessment

Multinational Diffusion

Branding Strategies and Product Lines

Product Piracy

Pricing

Global Pricing and Currency Movements

In this module you will learn about global pricing, multinational diffusion and how to develop new products for global markets. Learn about global branding strategies and how to manage global product lines.

Communicating with the World Consumer

Choosing and Coordinating and Advertising Agency

Market Entry Options in Sales Force Strategy

Cross Cultural Negotiation and Expatriates

Global Logistics and Distribution Part 1

In this module you will learn how advertising gets affected by culture and various kind of creative strategies also how to coordinate international advertising. Learn about market entry options in sales force strategy.

Global Logistics and Distribution Part 2

Exporting Management

Mechanics of Exporting

Government Role in Promoting Exports and Mechanics of Importing

Planning, Organization and Control of Global Marketing Operations

In this module you will learn about free trade zones, International distribution channels and retailing. Learn also steps in processing an export order and how to organize for exporting.

Global Brand Management and Organizational Structure

Emerging Markets

Product Policy, Pricing & Communication Strategy and Distribution Challenge

Global Marketing and the Internet Part 1

Global Marketing and the Internet Part 2

In this module you will learn about how to go about organizing for global brand management and the life cycle of organizational structure. Learn also how to offer the right product mix is a major requirement to thrive in the emerging market.

Global Marketing Management - Second Assessment

Global Marketing Management - Final Assessment

This free online course helps multinational companies get exposed to foreign investment opportunities.

Diploma in Global Marketing Management

This free Online course on Global Marketing Management starts with why global marketing is imperative and how globalization of market leads to convergence or divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events, competition affect almost all companies both large and small. 
Most companies sell output to and secure supplies from foreign countries.

Segmentation, Targeting and Positioning Methodology

Segmentation, Targeting and Positioning Concepts

Steps in Segmentation, Targeting and Positioning

Solving a Problem with Clustering Methods

Application of Multiple Techniques

In this module, you will be introduced to the concept of customer segmentation, targeting positioning, as well as geographic segmentation. You will also be introduced to the features of segmentation, targeting, as well as positioning in marketing analytics.

Demand and Sales Forecasting

Bundle Pricing

Using Analytics to Forecast a Demand

Technology Adoption Model

In this module, you will be introduced to the concept of demand focusing, as well as pricing in marketing analytics. You will also be introduced to the functions of demand focusing, pricing, as well as how to use the major predictor of sales in marketing analytics.

Segmentation and Demand Focusing in Marketing Analytics - Course Assessment

Master the use of segmentation, targeting, positioning and demand focusing techniques in this free online course.

Segmentation and Demand Focusing in Marketing Analytics

Segmentation and Demand Focusing is a free marketing analytics course that offers an in-depth understanding of segmentation, targeting, positioning, as well as demand focusing. You will learn about geographic segmentation, as well as how to analyze customers' behaviour through factor analysis. You will also study cluster analysis steps and sales forecasting. Register for this course today to boost your digital marketing analytics skills.

Marketing Management

Marketing in India

The Role of Marketing

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.

Case Analysis

Marketing Environment

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it's relation to case analysis.

Consumer Behaviour Model

Strategic Marketing and Analysis

Market Strategy and Segmentation

This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed.

Sales Function and Marketing Mix Elements

Business to Business Markets

Analytical Marketing System Models

Decision Models

E-Business

This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as different sales functions and Business to Business markets. As this module goes in-depth about the marketing environment, you will also learn about different analytical models which affect marketing.

First Assessment

Market Demands and Concepts

Products and The Product Life Cycle

Pricing Strategies

This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products.

Brands and Channel Management

Advertising, Market Organisation and Management

This module talks about different elements of a business's brand, what it means to have a strong brand and the different channels which communicate these elements. This module also touches on aspects of advertising and marketing channels.

Sales and Marketing Control

Toyota Strategy

This module teaches you about sales and how sales functions play a part in marketing. You will also learn about aspects involved in marketing control. This module ends off by showing you the real-world application of the aspects that were covered.

Café Coffee Day

Oracle Financial Software Solutions

Oilseeds Growers Cooperative Society

This module looks at real-world situations and applies all that you have learnt in this course. You will look at three examples of companies and analyse the examples. This module is important for applying the skills which you have learnt into real examples.

Second Assessment

Study how to integrate strategies, processes, technologies and people across the marketing ecosystem in this course.

Diploma in Integrated Marketing Management

This free online course will teach you about the fundamentals of integrated marketing management (IMM) and its impact on the consumer market. It begins by introducing you to the history of marketing and different concepts in contemporary marketing. You will analyze consumer behavioural models, strategies and management in the context of different brands and advertising.

Business Development Mastery Introduction

Business Development Foundations

Understanding your Market and Customer

Sales and Goal Setting

In this module, you will learn how to develop a business plan and define your ideal customer. We will also introduce you to the four pillars of business development and how to set SMART goals.

Creating Your Lead Generation System

Email Tracking Strategies

Email Guidelines

Setting-up Appointments

In this module, you will learn how to increase sales revenue through increased lead generation. You will also learn how to track and respond to client emails.

The Simple Sales System

Objection Strategies

The Art and Science of Cold Calling

Selling Proposition Strategies

Creating Your Direct Mail Strategy

In this module, you will learn the best methods for responding to customer objections and rejections. We will also introduce you to direct mail strategies and how to create a unique selling proposition.

Understand B2B Business Development & Sales - Course Assessment

Learn the art of increasing business revenue through B2B marketing & business development with this free online course.

Understand B2B Business Development & Sales

This free online course is for anyone who wants to learn advanced sales and business to business (B2B) development techniques. The course introduces you to the pillars of business development, understanding your market, and setting SMART goals to increase your sales. You will also learn how to design, track and follow up on cold emails and how to give an appropriate response to prospects who object to your sales proposal.

Marketing Management - Analyzing Competitors and Customers - Course Assessment

Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.

Marketing Management - Analyzing Competitors and Customers

Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.

Introduction

Marketing Fundamentals

Market Research

Marketing Models

Marketing Gurus Today

In this module, you will be introduced to marketing and learn why it is different from sales. An analogy of a military campaign will be used to explain marketing strategy. You will also study marketing research and tools, marketing models, and some key modern-day marketing personalities who focus their marketing on branding.

Principles of Marketing Strategy - Course Assessment

Gain a comprehensive understanding of the principles and practices of marketing strategy in this free online course.

Principles of Marketing Strategy

Many general marketing practitioners today lack a fundamental understanding of marketing strategy and its importance. This free online course is designed to help you refine your knowledge of the core principles of marketing strategy, research, and models. You will study some modern-day marketing personalities to learn from, along with a strong focus on practicality, digital online application, theories, and real-life experiences.